Creative Direction | Motion Design | Employee Communications
Employee benefits can be complicated. From healthcare coverage to retirement planning and enrollment decisions, employees are often asked to understand a significant amount of important information in a relatively short period of time.
AstraZeneca needed a more engaging, accessible way to introduce employees to its benefits offerings and help them navigate the decisions ahead.
Working across a series of seven new-hire benefits videos, I developed a modular visual and motion approach designed to make complex information easier to follow without sacrificing important details.
The creative system combines clear typography, animated graphics, interface demonstrations, and consistent visual storytelling. Each video is structured around digestible chapters, giving individual topics room to breathe while maintaining a recognizable visual language across the series.
The approach also creates a repeatable production framework that can support additional employee communications, including annual benefits updates and other detailed informational content.
The objective is straightforward: make essential information more approachable, understandable, and useful for the people who need it.